What is a Go-To-Market Strategy

By definition go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors) to deliver their unique value proposition to customers and achieve competitive advantage. The end goal of a go-to-market strategy is to enhance the overall customer experience taking into account various aspects of the value proposition such as…

From trash to training wear: how adidas is raising the bar

To stop plastic from polluting our oceans, adidas will shift entirely to recycled polyester by 2024. Reducing the environmental impact is an essential priority for adidas. Polyester is the most used material in their products due to its properties for sports performance because it dries quickly and is super lightweight. The transition could not happen…

The shocking origin of Nike’s ‘Just do it’

Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s Do It.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to execute him at Utah State Prison. It was the morning of 17th January, 1977, and Gilmore, convicted of…

Peggy Olson wasn’t alone: awesome ad-women before the ‘Mad Men’ era

Women’s presence was limited in the ad world during the 1960’s, however they played a huge part in the development of the U.S. industry far earlier. “Nothing is more proof that women are important in advertising than the plain fact that they have been in advertising, in one capacity or another, almost from the very…

Easy Social Media Strategy for Small Businesses

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. However, it can…

The Benefits of Blogging for Business and Marketing

What is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. The Benefits of Business Blogs for Marketing 1) It helps drive traffic to your…

Who is Gen Z and what do they want?

Defining an entire generation Born between 1995 and 2010, Generation Z counted for 26 percent of the World’s population in 2017. It already packs a sizable impact on the economy, with an estimated €44 billion in personal purchasing power, as reported by a joint study from IBM and the National Retail Federation. And its share of the…

Why should you blog in English?

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is…

How to build your brand with blogging

Brands that blog regularly see ROI increases across the board, according to HubSpot’s data. But just having a blog on your website doesn’t guarantee you return on investment. You can’t just create a blog post and instantly gain thousands of conversions. It takes a bit of hard work and dedication before you’ll be able to reap…