What is a Go-To-Market Strategy

By definition go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors) to deliver their unique value proposition to customers and achieve competitive advantage. The end goal of a go-to-market strategy is to enhance the overall customer experience taking into account various aspects of the value proposition such as…

Easy Social Media Strategy for Small Businesses

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. However, it can…

The Benefits of Blogging for Business and Marketing

What is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. The Benefits of Business Blogs for Marketing 1) It helps drive traffic to your…

Why should you blog in English?

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is…

How to build your brand with blogging

Brands that blog regularly see ROI increases across the board, according to HubSpot’s data. But just having a blog on your website doesn’t guarantee you return on investment. You can’t just create a blog post and instantly gain thousands of conversions. It takes a bit of hard work and dedication before you’ll be able to reap…

5 reasons your business needs a blog

With creativity rising and customers’ attention being captured by anything new and shiny, blogs are the new website. Why is this you ask? I’m glad you did, because the answer can be found in this article! Let’s start at the beginning. Most people visit a business’s website to get some form of value, whether that be…