Who is Gen Z and what do they want?

Defining an entire generation Born between 1995 and 2010, Generation Z counted for 26 percent of the World’s population in 2017. It already packs a sizable impact on the economy, with an estimated €44 billion in personal purchasing power, as reported by a joint study from IBM and the National Retail Federation. And its share of the…

Easy digital marketing tricks we can learn from the Kardashians

“Love them or hate them, the Kardashian Klan is undeniably the greatest marketing machine of the modern age. I’ve been intrigued by how they had become famous “for being famous” (what does that even mean?!) so I’ve done a little digital media and marketing study on LA’s most outrageous family.  “Their business is feeding the…