Dreaming up a big idea is easier said than done. This is where the copywriter could become an unappreciated genius: ideas are human therefore subjectively good or bad. An idea becomes a great idea when there is relevant content and strategy behind it. When it’s relatable and it perfectly fits into the bigger picture be it target costumer base, culture, age-group, location, income and all the other nitty-gritty details.
I believe in authentic and personal content and I have been using Blogging and Copywriting as part of a bigger concept. Being original and relatable is the best attitude in the current marketplace. Blogging is the easiest way for story-telling and the easiest way for people to find your brand through a strong SEO backbone.
Find out more on what the Benefits of Blogging for Business and Marketing are.
Born and bred merchandiser with an apparel, sneaker and jewellery background I’ve been living and breathing Go-to-market strategies for over 10 years. A product becomes alive with a story that includes the right launch-date, retail environment, price point, promotion and the perfect tagline.
360 Product Planning
The Concept to Consumer idea is used by many in the industry and it is no surprise why. Following through the entire process from product concept, design, pricing, distribution planning to the final marketing campaign and in-store launch is the latest key to success.