What I do

Creative ideas and creative strategy

Dreaming up a big idea is easier said than done. This is where the copy-writer could become an unappreciated genius: ideas are human therefore subjectively good or bad. An idea becomes a great idea when there is relevant content and strategy behind it. When it’s relatable and it perfectly fits into the bigger picture be it target costumer base, culture, age-group, location, income and all the other nitty-gritty details.

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Go-to-market strategy

Born and bred merchandiser with an apparel, sneaker and jewellery background I’ve been living and breathing Go-to-market strategies for over 10 years. A product becomes alive with a story that includes the right launch-date, retail environment, price point, promotion and the perfect tagline.

Blogging as part of a digital strategy

Either you need a one-off post or an entire series on a specific topic I’d be honoured to work with you. I don’t believe in automated blogging services, the “500 words for a tenner” sorts; I believe in authentic and personal content. Being original and relatable is the best attitude in the current marketplace. Blogging is the easiest way for story-telling and the easiest way for people to find your brand through our SEO backbone.

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Virtual botox.

I offer writing and re-writing services for your website to make it the stunning, new face of your brand and the greatest marketing tool you have. If you are after a virtual botox to find some rejuvenating solutions to tired, old phrases or you need me to come up with something catchy from scratch, – well, challenge accepted. We can always jazz up your business with sexy product descriptions, a new stunning blog section or a new language option.